Pop culture is defined on a HSC student plan website to be ‘…global level of acceptance that distinguishes a genuine popular culture from a local cult success’ http://www.hsc.csu.edu.au/society_culture/popular_culture/nature/pcnature/pcnatureofpopculture.html .
I reckon the concept of Superheroes embody this social development in our society. Initially a literary phenomenon has eventually become a major medium in defining culture and the social norms.
Though, as we know it, superheroes existed in a print universe they were able to penetrate the reality and social norms within our society, example:
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This is an ad I scanned out of my 1994 Batman Adventures comic. It is a public service AIDS awareness announcement made by DC Comics. It depicts a classic hero Green Lantern, an officer of an intergalactic police force, who stops a mob from attacking a gay couple. Green Lantern deems that AIDS and HIV is not a social flaw but rather a social cause to not prevent the cure for AIDS but to help find one.
With the help of globalization the world’s trade market has become ever more opened and free to consumerism. New ideas have been spawned to cater for the purpose of selling and communicating. Superheroes aren’t only found in book shops now but also on the internet and on people. Literally. Shirts with retro superhero icons are pretty popular now-a-days as like decades previously but, as we know, fashion is an endless cycle of interpretations.
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Such interpretations ranging from self esteem boosters…
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...to advertising, campaining and propaganda:
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